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How Mobile Web Design Differs from Standard Web Design

A proliferation of suitable handsets and increased end user interest will lead to 38% of mobile phone users in Western Europe utilising mobile Internet services by 2013 according to a new five year forecast by Forrester Research.

In its report, “European Mobile Forecast: 2008 To 2013”, the research firm predicts that 125 million Europeans will access the Web regularly from their mobile phone – triple the number that do so today.  

The iPhone Has Changed The Mobile Internet Landscape Forever

The iPhone has revolutionised how the mobile phone is used to access the Internet. With a large, intuitive multi-touch screen the iPhone has significantly impacted the mobile internet landscape. Before the iPhone´s launch, browsing the Internet from your mobile phone was more of a chore than a convenience. Mobile internet browsing is rapidly becoming a viable alternative to monitor-based Internet browsing.

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The Screen Size Dilemma

The Screen Size Dilemma

As the mobile phone screen becomes large enough to make mobile Internet browsing viable, the standard LCD monitor used on your PC or Mac is also becoming larger. While the iPhone has a screen size of 3.5 inches, the smallest LCD monitor available for sale in the market today is 17 inches, with 19, 20 and 22 inch displays becoming more widely used.

Designing a website to produce optimum results from your website traffic means taking full advantage of the screen size and resolution you have available to you. This means that you will need to design a website that displays optimally on large LCD monitors and a different website that displays optimally on a mobile phone screen. Each website design needs a different approach.

How Mobile Web Design Differs from Standard Web Design

Regardless of where your website is being viewed the goal is the same - to drive visitor action whether that is to submit a form, make a phone call or buy a product. The difference is how that website is designed for the medium it is being viewed on.

How Mobile Web Design Differs from Standard Web Design

Web 2.0 has lifted the bar for the users´ expectation of what a good website should ´look´ like. A standard website that is designed for a 17 inch monitor needs to have a high level of graphic design, including high quality images, strong background, clear navigation, integrated with website conversion principles. While this design will work very well on a computer monitor the same design will be far too difficult to view on a mobile phone screen because the wording will be too small to read and will require too much scrolling when zoomed in on.

A website designed for a mobile phone screen, on the other hand, will use the same website conversion principles as the standard website but will require a different style of web design to make it as easy for the user to read your wording and take action on your offer. Essentially, your mobile phone site will be a condensed version of your main site, optimised to drive visitor action.

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Specialised Mobile Website Design

Kieron Lyons Internet Marketing Europe specialises in developing websites that produce results, that is, driving sales or sales leads online. Any website we design will be made to convert visitors in sales or sales leads. This is the same for mobile website design. Our mobile website design includes:

  • Mobile Website Strategy - mobile phone users browse the Internet differently to computer users. The first stage in the process is identifying the optimum structure for your mobile website to align with the psychology of a mobile phone user while simultaneously driving visitor action. Our online marketing strategists will review your current website and create a mobile website strategy.
  • Mobile Website Information Architecture - developing a mobile website requires a different style of information architecture to a standard web design. As part of the development process we will develop the optimum navigation and content display for the mobile phone user.
  • Mobile Website Copywriting - if required, our copywriters will rewrite the wording on your standard website in a mobile optimised format to ensure optimum user experience.
  • Call-To-Action Strategy - similar to our standard web development process we ensure that all pages of your website include clear call-to-actions throughout to make it as easy as possible for time-poor mobile phone users to take action on your offer.
  • Auto-Discover Functionality - we update your standard website so that when a mobile phone user visits your website they are automatically redirected to the mobile version instead, ensuring an optimum visitor experience. This is how all of the big players do it, such as Google, Digg and Facebook, and this is what we will do for you.
  • Form Integration - we integrate mobile website forms into your mobile website so that visitors can contact you on the go.
  • Clickable Phone Numbers - we ensure that iPhone users can click on the phone number on your mobile website and make a phone call instantly.
  • SEO Integration - we ensure that your mobile website is optimised for SEO using best practice mobile SEO implementation.
  • Mobile Coding Implementation - your mobile website will adhere to the latest mobile website standards.
  • Mobile Sitemap - we develop a mobile optimised XML sitemap and submit it to the major search engines.
  • Google Analytics - we setup and integrate Google Analytics into your mobile website so you can see a detailed breakdown of how your visitors are interacting with your mobile website, including conversion tracking.
  • Mobile Hosting - we help you setup hosting for your mobile website.

How Much Does It Cost?

Our mobile website design starts at €5,000 with discounts available when bundled with a standard website design.

Free Consultation (€175 Value)

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Learn more about our web design solutions

Kieron Lyons Internet Marketing Europe has a range of web design solutions to suit your needs. Please select the web design solution you are looking for or browse our portfolio of recent works...

Web Development

Web development is for companies that want to be market leaders and includes concept design, market research, SEO integration, copywriting review, testing, and hosting setup.


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Affordable Web Design

For those that don´t have a big budget but still want a web design that produces results. Simply choose a template from the selection provided, send us the wording and we´ll do the rest.

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eCommerce Website Design

Looking to sell products directly online? Then our eCommerce solution is what you need. We can design an eCommerce solution of any size, including a Content Management System and Shopping Cart.

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Mobile Web Design

Mobile Internet browsing is on the rise. Ensure a positive user experience through a custom mobile website design.

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