
A proliferation of suitable handsets and increased end user interest will lead to 38% of mobile phone users in Western Europe utilising mobile Internet services by 2013 according to a new five year forecast by Forrester Research.
In its report, “European Mobile Forecast: 2008 To 2013”, the research firm predicts that 125 million Europeans will access the Web regularly from their mobile phone – triple the number that do so today.
The iPhone has revolutionised how the mobile phone is used to access the Internet. With a large, intuitive multi-touch screen the iPhone has significantly impacted the mobile internet landscape. Before the iPhone´s launch, browsing the Internet from your mobile phone was more of a chore than a convenience. Mobile internet browsing is rapidly becoming a viable alternative to monitor-based Internet browsing.
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As the mobile phone screen becomes large enough to make mobile Internet browsing viable, the standard LCD monitor used on your PC or Mac is also becoming larger. While the iPhone has a screen size of 3.5 inches, the smallest LCD monitor available for sale in the market today is 17 inches, with 19, 20 and 22 inch displays becoming more widely used.
Designing a website to produce optimum results from your website traffic means taking full advantage of the screen size and resolution you have available to you. This means that you will need to design a website that displays optimally on large LCD monitors and a different website that displays optimally on a mobile phone screen. Each website design needs a different approach.
Regardless of where your website is being viewed the goal is the same - to drive visitor action whether that is to submit a form, make a phone call or buy a product. The difference is how that website is designed for the medium it is being viewed on.
Web 2.0 has lifted the bar for the users´ expectation of what a good website should ´look´ like. A standard website that is designed for a 17 inch monitor needs to have a high level of graphic design, including high quality images, strong background, clear navigation, integrated with website conversion principles. While this design will work very well on a computer monitor the same design will be far too difficult to view on a mobile phone screen because the wording will be too small to read and will require too much scrolling when zoomed in on.
A website designed for a mobile phone screen, on the other hand, will use the same website conversion principles as the standard website but will require a different style of web design to make it as easy for the user to read your wording and take action on your offer. Essentially, your mobile phone site will be a condensed version of your main site, optimised to drive visitor action.
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Kieron Lyons Internet Marketing Europe specialises in developing websites that produce results, that is, driving sales or sales leads online. Any website we design will be made to convert visitors in sales or sales leads. This is the same for mobile website design. Our mobile website design includes:
Our mobile website design starts at €5,000 with discounts available when bundled with a standard website design.
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Kieron Lyons Internet Marketing Europe has a range of web design solutions to suit your needs. Please select the web design solution you are looking for or browse our portfolio of recent works...
Web Development
Web development is for companies that want to be market leaders and includes concept design, market research, SEO integration, copywriting review, testing, and hosting setup.
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Affordable Web Design
For those that don´t have a big budget but still want a web design that produces results. Simply choose a template from the selection provided, send us the wording and we´ll do the rest.
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eCommerce Website Design
Looking to sell products directly online? Then our eCommerce solution is what you need. We can design an eCommerce solution of any size, including a Content Management System and Shopping Cart.
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Mobile Web Design
Mobile Internet browsing is on the rise. Ensure a positive user experience through a custom mobile website design.
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