Last Updated: 14 September 2006

   Serious Internet Marketing

Internet marketing

and website promotion

Internet Marketing Strategy

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and campaign management

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and SEO

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SEM

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advertising

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The new paradigm in

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Web Site Design

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Internet Marketing Courses and Seminars

Internet Marketing for 21st Century Businesses

Internet Marketing Seminar

Book: Components of Internet Marketing Strategy

Quick access to "Internet Marketing for 21st Century Businesses" seminars:

Cork 28th Sept'06 (Thursday)

Waterford 3rd October (Tuesday)

_{Kieron Lyons} internet marketing services will help you find your online market, access it and make your business easily accessible by it. We will work with you to refine your online selling processes and help you adapt your business to engage prospective customers online. By collaborating with your own website development resource, we will help you build a compelling online presence that makes you easy to find and converts prospects to customers.

Internet Marketing in Context

A few things you may not know about web marketing in 2006:

• According to WebTrends website marketing ('06), 56% of Fortune 500 executive marketing professionals now consider web marketing as the hub of their entire corporate marketing initiative.

• According to Forrester Research in web marketing, US$172 billion in online sales will be transacted in 2006. This will grow to US$313 billion by 2010.

• According to Nielson Net Ratings ('06), there are more than one billion customers buying online.

• According to Ferris Research on website promotion, spam cost businesses in the US alone, more than US$17 billion in 2005.

• Spam accounts for 57% of all email (Ipswich '06)

• According to Jupiter Research on search engine marketing, 87% of all search engine referrals come from organic listings, not paid!

Kieron Lyons Would Like to be Your Internet Marketing Partner

So many online marketing companies stop at traffic generation. Some do a fine job of generating increased traffic to your site. But that's not enough! What good is it if that traffic is unqualified. Even if the traffic is qualified, what's the point of attracting it to your site if you fail to convert it into living customers?

You only reap the benefits of internet marketing when you not only generate qualified traffic, but capture it, follow-up with it and ultimately convert it into tangible sales. Perhaps surprisingly for you, a very substantial part of this process can be automated. What's more, it can be automated in a highly personal and effective way.

This is what Kieron Lyons does. Kieron Lyons will help you find your online market, access it and make your business easily accessible by it. We will make your online selling processes efficient, help you adapt your business to engaging both prospects and customers online and work with you and your web design resource (if it exists) to build compelling pages that are easy to find and convert prospects to customers.

Web Marketing in

Ireland

Web marketing has the potential to radically improve your company's trading landscape - whatever your business. Surprisingly, only 4% - 6% of Irish companies know it and act on it with any degree of conviction. The remaining 95% are still thinking about flashy web designs and unnecessarily complex e-business solutions.

Today, internet marketing is the single most effective sales prospecting and qualification tool available – irrespective of industry, product or size of company. It is also, by far, the lowest cost. Yet only a tiny fraction of companies in Ireland have embraced it. Expectations of what real benefits can be attained remain over-shadowed by lack of awareness.

Where To Start

To get a big picture understanding of what online marketing is about, there is no better or lower cost way of doing this than by attending our half day Internet Marketing Seminar - "Internet Marketing for 21st Century Businesses". It is consistently well attended and is possibly the most highly regarded event of its type in Ireland.

(Click to see Seminar Calendar)

In non-technical terms. "Internet Marketing for 21st Century Businesses" will give you a truly inside view of ins and outs of online marketing, including a feel for the effort you will need to invest and the science of tracking everything that moves!

When you have a clear understanding of the possible, and you want to go to the next step, let us introduce you to our online marketing lifecycle model. This is a structured adoption method for effective online marketing exclusively designed by Kieron Lyons. It will take you safely from first steps through to fully inclusive implementation of a multitude of web marketing programmes if that's where you want to go.

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