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Web site design is not synonymous with web site optimisation! What may appear as excellent web site development may be a disaster from a web site optimisation perspective. Many beautiful sites never see the light of day in the search engines. This is usually due to artistic web site design, sophisticated web site development and no consideration whatsoever for website optimisation for search engine spiders |
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Internet marketing and website promotion Email marketing and campaign management |
New Web Site Design & Website Optimisation Considerations
It’s a fact that most of us have existing
web sites that we are perfectly happy with and we don’t really want to
re-engineer the web site design. The problem of course is that we
have very little visitor traffic, let alone “qualified” visitor traffic.
We are completely invisible in the search engines and we sometimes
wonder if our brochure, er . . . we mean, web site, is still live! The
bad news first – some degree of web site design modification will
probably be necessary. But the good news is that it can be done!
Designing a web site for a spider (website optimisation) does not have to sacrifice the human
visitor, who after all, is the reason why we are doing it! |
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Kieron Lyons ". . . web site design for the search engine spiders Serious Internet Marketing and humans at the same time is very difficult!" |
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Search engine marketing and SEO Search Engine Optimisation Service Search Engine Positioning Services Pay-per-click and online advertising The new paradigm in website design
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Good Web Site Design Has New MeaningGood web site design is no longer about being beautiful to look at, using flashy animation or even how informative it is! Modern web site design must consider the search engine spiders as well as the human visitor - this is called website optimisation. Web site design must take into consideration: - the target market – what they search on - what is of “value” to them - what compels them to return again and again to the web site - what other sites that target audience visits, and
- what the core differentiating message of
the web site owner is. Importance of website Optimisation
Optimising your website for the search
engine spiders gives you the best chance of competing for a share of the
massive stream of visitors who use search engines to find what they’re
looking for. If you are not competing for this, you are missing a full
80% of the internet “action”. You should consider website
optimisation as being on the critical path of your web site design.
Search Engine Optimisation (SEO) is best done during the web site design
phase rather than post design – although that’s possible too. |
What Website Optimisation Means
Website optimisation means having a
spider-friendly “internal link-structure”, using your website’s “meta
tags” correctly, having a carefully chosen set of outbound links from
your website, having as many as possible high quality inbound links to
your website, setting-up the internal, outbound and inbound links such
that they score maximum “points” with the search engine spiders, and
having a well designed sitemap that makes it easy for spiders to follow.
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Website Marketing Internet Marketing Services Internet Marketing Agency Search Engine Optimisation Company SEO Services Search Marketing Search Engine Marketing Company Email Marketing Campaign Email Lists Pay Per Click Marketing PPC Campaigns Website Development Website Advertising |
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Copyright Kieron Lyons 2005 - 2006, All Rights Reserved, Privacy Policy Kieron Lyons, Gedimino pr, 64/64, Vilnius, Lithuania. Tel. +37068555818 |
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