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Search engine marketing is an umbrella term used to describe the many things you can do to target the internet search engines as a major driver of online business development. Search marketing includes both paid and non-paid search engine marketing components and is a core element of internet marketing strategy |
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Internet marketing and website promotion Email marketing and campaign management |
Defining Search Engine Marketing
Often incorrectly used instead of search engine optimisation,
search engine marketing refers to the wider collection of
initiatives that leverage the search engines for business promotion.
While this includes SEO services, it also includes PPC advertising and
other search engine promotion tools such as Froogle (Google’s product
shopping directory), Blog Search, Groups etc… |
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KIERON LYONS ". . . search engine marketing includes both paid and Serious Internet Marketing unpaid online marketing components" |
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Search engine marketing and SEO Search Engine Optimisation Service Search Engine Positioning Services Pay-per-click and online advertising The new paradigm in website design
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Designing Search Engine Marketing Campaigns
Whilst SEO may have the objective of
gaining visibility in the search engines, search engine marketing
(SEM) usually has a more business-specific objective such as to increase
sales by X% or sell Y units. In pursuit of this later objective, SEM may
bring multiple aspects of promotion into play – multiple search
marketing campaigns. Each campaign may be individually tracked for
performance and adapted as required. Search Marketing - a Core Web Marketing Component
Search marketing sets out to get a
share of the 80%+ of internet users who use search engines to visit your
website. Once at your website, your challenge is to get that traffic to
take some form of action that moves it closer to your objective; opt-in
to your email list, buy a product, call you etc… A core online marketing
component, search marketing or search engine marketing as it is usually
called, is a macro-level initiative designed with a business objective
in mind.
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Focused Search MarketingOne of the dangers of search marketing is a tendency to “shoot too wide”. In essence, a company will be significantly more effective by engaging search marketing with a very specific goal rather than a generic one. Kieron Lyons will help you clarify and refine this goal during the early states of your planning process. Knowing what is achievable and what is unlikely to be achieved contributes greatly to setting expectations and delivering results.
Search Engine Marketing Only Gets You Traffic!
What good is all the traffic in the world
if your web site fails to convert that traffic to sales? As part of
Kieron Lyons initial audit of your web-site, we will look at your value
proposition as it is presented to a visitor, your call to action, your
follow-up (electronic and otherwise) and your website’s general ability
to “engage” a visitor – to hold their attention long enough for them to
become interested enough in taking the action you desire.
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Website Marketing Internet Marketing Services Internet Marketing Agency Search Engine Optimisation Company SEO Services Search Marketing Search Engine Marketing Company Email Marketing Campaign Email Lists Pay Per Click Marketing PPC Campaigns Website Development Website Advertising |
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Copyright Kieron Lyons 2005 - 2006, All Rights Reserved, Privacy Policy Kieron Lyons, Gedimino pr, 64/64, Vilnius, Lithuania. Tel. +37068555818 |
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